phpBay Pro Tips

Archive for the ‘Reporting’ Category

Many people who get into eBay sites with phpBay Pro have had some past experience in affiliate marketing. That means they have likely promoted their other sites with Pay Per Click (PPC) advertising in the past. So naturally they want to promote their phpBay sites with PPC. But I’m not a big fan of PPC for phpBay sites. Here are some reasons why:

Reason #1: Tracking delay
eBay updates your earnings every day with the previous day’s earnings. So if I go to your site today and buy something, you won’t know about it until tomorrow. But ebay also has a 7-day cookie. So if I go to your site and bid on something, but don’t win the auction for 7 days, you won’t know about those earnings for up to 8 days. (more…)

Here is a question I get a lot: “How do I know which ebay items people buy from my phpBay site?”

It’s really easy to figure out with the Ebay Publisher Network. I’ll walk you through it.

First, log into your Ebay Partner Network account.

Second, click the “reports” tab from the top menu.

Next, click the “transaction download” option from the bottom of the list of options on the reports page.

Then select the date range you want to search. Click the “Download Excel File” button.

This will download the Excel Report for the date range you selected. Open it. This file has all the information for all of your campaigns. Each row is a sale or lead. The event type (column C) says if it was a winning bid or an ACRU. ACRU means a lead. You likely get $25 for each lead (read all payout details here). (more…)